Marketing

seth godin

Three years ago (has it been that long?!) I took Integrated Marketing Communication (IMC) with Dr. Persuit, who is a huge inspiration to me. I immediately enjoyed the fact that she didn’t use text books but instead required us to read blogs, and books from notable marketing and communication icons. One of our texts wasย Linchpin by Seth Godin, which in turn inspired me to sign up for his daily blog posts.

Three years later and I still start each day with Seth’s words. Some seem extraneous while others I can’t seem to stop contemplating. Yesterday afternoon’s post highlighted his most recent book (at the top of my must-read list) titled,ย The Dip, and knowing when to quit. We live in a society where quitting is seen as a disgrace, tactless, an escape. Yet according to Seth, winners quit everyday – they just quit the right thing at the right time.

So maybe we shouldn’t be afraid of what we can’t do, but instead embrace what we can. Don’t quit to accept mediocrity, quit to instead excel in something else, to push yourself in the right thing. ย Resistance is what drives us to quit, and sometimes that’s OK. Sometimes it’s alright to quit things that just aren’t working to simply make way for what you will overcome resistance for.

Winners quit everyday. Seth Godin said so.

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“Someone is going to come out the other side, someone is going to be brave enough and focused enough to be the best available option. Might as well be you.”

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