Thank you Pure

I can finally announce that today was my last day at Pure Communications. I started almost a year and a half ago as an intern, was quickly offered a full time position upon graduating and then made plans to move to Boston. It’s been nothing short of a wonderful adventure. I was thrown into a life-science and biotech field having no prior knowledge and was forced to learn the new language. It was hard. At times I certainly failed, didn’t ask enough questions, or just didn’t understand. But in the end I look back and can’t believe how far I’ve come. I never thought this Pure team would become such a big part of my life. I met some incredible mentors and leaders. Got to work on projects with all types of companies from launching small biotech companies to leading advertising campaigns for big pharma. It’s been awesome. Pure I can’t thank you enough!

I came across a Kid President video yesterday and it just felt so appropriate for this life transition I’m in the midst of.

“You’re gonna do so much, but it’s not about what you do it’s about who you are. And you, you’re awesome, you’re made that way. You’re made from love, to be loved, to spread love. Love is always louder…so let your life be loud.”

Thanks for the memories Pure. I can’t wait to tell you all what’s next … finance here I come!



“You’re awake. You’re awesome. Live like it.” – Kid President.


Man (or Woman) Up!

Remember about 8 years ago when “U-scan it” got really popular? They were all over large grocery stores and for whatever reason were so cool to use. Who knew we would get so excited about scanning our own groceries?! My Dad never liked using one though, he was more old fashioned wanted to talk to an actual human opposed to replacing one with a machine. The same went for banks with my Mom, never wanting to use the outside lane to get cash or deposit a check but to speak with a banker directly. Again, engaging a person rather than a machine. I never knew what the big deal was. It was faster, more efficient to get a machine to do what a person could do in, but in half the time.

Is it too late to retract that statement now? Because now my friends will gush about their date for Wednesday night, it’s a new guy…

Me – “Oh great! How’d you meet him?”

Them – “Tinder”

Them – “Hinge!”

Them – “”

Them – “OkCupid”

Dating apps… and the list goes on.

And then I feel out. Like yeah, it is really hard to meet single, tall, attractive guys in a new city when I see more snow than sunshine. Maybe I will get Tinder, I mean no harm done it’s not like I have to talk to them if I don’t want to. If I get Tinder I might as well try Hinge too. OkCupid also seems easy enough.

Pretty soon my inbox is full of “SoandSo3948 looked at your profile, like him back!” Like who?! The messages always end up with some false sense of witty banter that doesn’t translate well from a stranger over the internet. Or I find myself only swiping left because “he wasn’t cute enough” or “I’d never actually meet him in person” or “yeah he’s cute, but then his personality is probably terrible.”

Is this what dating in a modern day has become?! Am I so old fashioned that I want a guy to come up and introduce himself on the T, or the bar or the coffee shop? When did I become “so bold” because I wasn’t afraid to introduce myself to the cute guy dancing next to me? When did I have to use my phone to download 8 dating apps to have a guy take me to dinner?! And most of the time it’s not even dinner! It’s drinks! Not even apps and drinks?! But then again I don’t know him at all so if it’s terrible I’d be stuck at dinner…yeah better make it just drinks. Being a modern day single girl is tough.

So enough for the vent, but here’s my call to action. GO TALK TO HIM/HER!! So what if they turn you down?! Maybe they’re in a relationship already, maybe they don’t want one, maybe you had bad breath, or the girl/guy behind you was who they were actually winking at. But does it really matter that much? Does the stranger that says “no thank you” to your date request at the T kill your ego that much? Put yourself out there. Try. Because if we settle for these dating apps, does that mean we’re settling for our soul mate too?

My true love is out there and if I have to explain to my future kids we met because I chose to swipe right to his picture with the cute Labrador puppy…that will be one sad story to tell.

Apps deleted. Just say hi.

seth godin

Three years ago (has it been that long?!) I took Integrated Marketing Communication (IMC) with Dr. Persuit, who is a huge inspiration to me. I immediately enjoyed the fact that she didn’t use text books but instead required us to read blogs, and books from notable marketing and communication icons. One of our texts was Linchpin by Seth Godin, which in turn inspired me to sign up for his daily blog posts.

Three years later and I still start each day with Seth’s words. Some seem extraneous while others I can’t seem to stop contemplating. Yesterday afternoon’s post highlighted his most recent book (at the top of my must-read list) titled, The Dip, and knowing when to quit. We live in a society where quitting is seen as a disgrace, tactless, an escape. Yet according to Seth, winners quit everyday – they just quit the right thing at the right time.

So maybe we shouldn’t be afraid of what we can’t do, but instead embrace what we can. Don’t quit to accept mediocrity, quit to instead excel in something else, to push yourself in the right thing.  Resistance is what drives us to quit, and sometimes that’s OK. Sometimes it’s alright to quit things that just aren’t working to simply make way for what you will overcome resistance for.

Winners quit everyday. Seth Godin said so.

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“Someone is going to come out the other side, someone is going to be brave enough and focused enough to be the best available option. Might as well be you.”